The 5 golden rules to finding a good bottle of wine

That’s okay, but be wary of going higher!

If you want to spend $25+ on a bottle of wine that’s fine, but be wary when it comes to spending this much – for most people, $15 can get you a perfectly amazing wine.

Find a winemaker who takes the cost of marketing out of their wine, and you could get a $40 bottle for just $20!

But be careful about going much lower - if you spend $7 on a bottle of wine only 75c goes towards the wine, the rest is lost on packaging and taxes. Spend $15 and you get $3 worth of wine.

Sorry, that was a trick question - all four are owned by either Woolies or Coles!

In fact those guys sell 77% of all the liquor in Australia...

A lot of wines you'll see on the shelves are their 'own label' brands - which makes life harder for talented Australian winemakers, while also reducing the choice and quality you get when you buy wine.

Don't be afraid to go off the beaten track and find a wine supplier who gives independent winemakers full creative control over the wines you drink, you'll taste the difference in your glass…

Okay… we’ll be honest, we don’t know either!

But, here’s a question, if it was a genuinely good wine would you need to suddenly drop the price to sell it? We don’t think so.

Your best bet is to stick with wines that are fairly priced all year round, that way you’ll know you’re always getting a good deal, as well as the winemaker.

* But you don’t get to taste any of that stuff in your glass!*

One of these conversations is between a supermarket and a big winery (who want to keep costs as low as possible), the other is between independent winemakers and their customers..

We’ll let you guess which one is which… ;)

Grapes are a limited resource and they can throw a tantrum if the weather isn’t good - so it’s hard to stick to a demanding sales quota.

We’d rather pay 20c more to have 3,000 bottles of something genuinely delicious than 3 million bottles of something that’s just about palatable.

You got it!

Too much money is wasted on marketing tricks like flash labels!

Heavyweight bottles, big marketing campaigns, the Sales Director’s sports car - someone has to fund them and that's usually the wine lover who buys them!

Labels taste terrible (trust me), and you can't drink marketing - go beyond the brand names and look for truly distinctive wines made by independent winemakers.

RIGHT!

The truth is, there are only TWO things worth your money – great grapes and talented winemakers.

And those cost a lot less than you might think…

Fair enough, that’s your call...

Maybe we're not right for each other.

But if you thought some of that made sense, here's the real secret...spend less on expensive sales and marketing and more on the stuff you can taste.

That's what we do at Naked Wines.

We support talented independent winemakers up front. It means they can spend more on making great wine and less on things you can't taste. It's really a no-brainer!